Luxury picnics are a good way to get out of the office, show appreciation, and create a sense of unity among staff. When done properly, they can be signature events. Outings that people talk about for months—even years after the fact. Luxury furnishings will create an enjoyable experience, but for an unforgettable event, it’s also important to make sure that your picnic aligns with your brand identity.

What intangible qualities make you different from other corporations? More to the point, how can you reflect those qualities through a picnic in the park? In this article, we take a look at how you can host an outdoor excursion that is not only luxurious but also unique to your organization.

Thematic Continuity

One of the easiest ways to put a personal stamp on your luxury picnic is to establish thematic continuity between the event and your branding materials. For example, if your marketing and branding materials favor a Robin-egg blue color scheme, you can weave that in through accent marks during your event. Light blue napkins, frosted cupcakes, upholstery, etc.

If your corporation uses an easily recognized font for its branding efforts, you can incorporate that type style into your seat place cards, or any other written messaging featured at the picnic site.

Thematic continuity can extend to other sensory details as well. Musical performances. Fragrances. Any and every detail that the guests will associate with your organization. Food and atmosphere are important, but it is the little details that will set your event apart from all of the other gatherings your guests have been to.

Optimizing Your Location

The options are almost endless when it comes to selecting your picnic location. Like the accent pieces mentioned in the last heading, it is important to think about spaces that will resonate with your audience. Even if there is not a direct thematic connection between your brand and the space that will be hosting your picnic, you can still opt for locations that adequately embody the feeling you are trying to create.

Luxurious isolation? Consider a remote spot with a scenic look. Energy and excitement? Consider renting out space within a bustling city park. Setting is important. Choose a spot that will help embody the experience you are trying to create.

Plan Your Menu Carefully

Catering options are almost endless, allowing you to aspire to far more than a picnic basket sandwich for your corporate retreat or personal celebration. You can personalize your menu by choosing food items that in some way reference your brand.

This could be abstract—foods that reflect the qualities you see in your business’s product, service or perspective—or more concrete. Color-coordinated dishes that replicate your branding colors. Menu items with names that reference your company. Again, it is the details that will ultimately stand out. Work with catering partners who are willing to incorporate your vision, and take it to the next level.

Timing is Everything

Think strategically about how long you want your picnic to be. Our picnics start at two hours but can be extended to accommodate your ideal timeline. Timing your event is just as strategic a proposition as the menu and décor.

Good events entertain their guests and leave them wanting more. They allow for a leisurely pace without dragging on excessively. If you are unsure how much time you should block off for your event, coordinate with your picnic planner. They will be able to provide you with insights based on their personal experience.

Work closely with the Designer

Of course, professional event coordinators are great resources. We allow our customers to have as much or as little involvement as they wish in planning the design features for their event. Still, there are benefits to close involvement.

You’ve been to high-end events before. You want to host something that not only matches your previous experiences but exceeds them. Maybe you’ve seen recent trendy features that you love. Flower walls. Unique centerpieces. Eye-catching color themes.

A good picnic coordinator will be happy to serve as a sounding board for your ideas. Through close collaboration, you can develop a picnic that perfectly reflects your taste and vision.

Ready to take the plunge? At Picnic & Peonies, we have plenty of experience working with major corporations to plan events that reflect their brand identity. Contact us today to set up a consultation and begin planning your dream event.